We are but days away from finishing up our first “Full” year in business. What a treat when I received a letter with a sticker for the front door of Business Playce listing us as a “Favorite Place”. For those of you that don’t know what it means…. here’s a little background on it.
1. How did Google decide which businesses would receive the decal? The list was determined based on the popularity of a business’ Local Business Center listing, as determined by how many times Google users looked for more information about a business, requested driving directions to get there, and more. Google users “decided” based on their actions, and we sent the decals.
2. How selective was Google in selecting the businesses to receive the decal? Over 100,000 businesses were identified as Favorite Places, representing less than 1% of the 28 million U.S. businesses. We believe that our standards for selecting businesses are as selective or more selective than other companies which have run similar initiatives.
3. Is this a one time initiative or will Google continue to send more decals? We may decide to periodically send out more decals to businesses that meet our criteria. We have not determined specific dates for additional mailings.
4. Can a business which didn’t receive a decal request one? No, it is not possible for a business to request becoming a Favorite Place. Businesses can sign up for Local Business Center to become eligible and if they meet our criteria, they may receive a decal in the next wave.
5. Is this only for businesses in the big cities? More than 100,000 businesses in over 5,000 towns and cities in the U.S. will receive a decal from Google that they can place in their store or restaurant window. This represents nearly 50% of all the towns and cities in the U.S.
I’d be curious to hear from other local business’s that received a “Google Favorite Place” Sticker.